Amsterdam Dance Event’s programme spans more than 1,200 events across Amsterdam. For its 2025 edition, we redesigned the official app to help visitors move beyond searching a timetable and discover events, artists and content relevant to them.

As a Product Designer, I supported the wider redesign before taking greater responsibility for updates and refinements towards launch. My main focus was the personalised For You feed: a visual stream combining tailored recommendations, editorial selections and video content. I refined its structure and interface across several releases, helping turn an overwhelming programme into a more immediate and personal experience.

The app reached #1 in the Dutch App Store and earned a 5.0 rating following the event