Amsterdam Dance Event is one of the world’s largest electronic music conferences and festivals, bringing together thousands of visitors, artists and industry professionals each year. I joined the product team late in the design phase to redesign the personalised “For You” feed in the official event app, shortly before development deadlines.

Working within an existing product structure and tight delivery timeline, I was responsible for refining the feature’s interaction patterns and visual hierarchy to better support content discovery across multiple formats, including events, conference sessions, artists and curated playlists. The redesign focused on improving scannability, clarifying content types and creating a more cohesive visual system for personalised recommendations.

The feature was implemented in time for the live event and used throughout the conference and festival. The project strengthened my experience working on mobile product design under real-world constraints and contributed to ongoing collaboration on future editions of the app.