Kalkhoff is one of Europe’s leading e-bike manufacturers, with a wide and technically complex product range. I worked as lead designer on the redesign of key parts of their digital ecosystem, helping the team rethink how customers discover, understand and compare bikes online.

Following collaborative workshops with stakeholders, I defined new navigation principles, user journeys and decision-support flows that prioritised real rider needs over internal product naming structures. I was responsible for designing the core website flows, dealer search experience and foundational designs for their companion mobile app.

The outcome is a clearer and more scalable product experience that supports both online exploration and in-store conversion, while establishing a design direction for Kalkhoff’s future digital services.